Francis Hamit points out a chance to “see ourselves as others see us” in this post to a bookseller’s blog titled “Building Your Client Base at Fan Conventions.” The sensible advice by Nora of Rainy Day Paperback in Connecticut includes:

If you make money at the con, that’s great! However, you’re really looking to break even, especially the first time you attend one of these. It’s not about selling books AT the convention. It’s about convincing fans that you are a great source for books about their favorite hobby.