Francis Hamit’s “The Do-It-Yourself Book Tour” was the lead story at Self-Publishing Review on January 28:

Big publishers, when they are trying to make a bestseller, put authors on a 20-city book tour. The idea is to create media buzz, so these combine media interviews and book signings, and are rather expensive. A self-published author, however, can do something similar without breaking the bank. It won’t be 20 big cities, but you will sell books if you do it right.

I was fascinated by the analysis — recommended.