What happens when an e-book publisher wants to put out the occasional print book? At Circlet Press they run an NPR-style fundraiser, with perks and memorabilia as incentives. (Though in fact the transaction is not a donation but a one-time purchase that greatly helps the publisher’s bottom line.)
Founder and editorial director Cecilia Tan came up with the idea for the Circlet 100 and the fundraising effort can be tracked at Circlet.com where a real-time graph, provided by ChipIn.com, shows how close to the $5,000 goal the collections have reached.
Cecilia says they’re 50% of the way to the goal with a week to go.