Clipping Service: Mark Leeper on iPod Ads

Mark Leeper writes in the 8/22/08 issue of MT Void: 

There is the problem that if you go through life with iPod buds in your ears people tend to assume you are a mentally-deficient anti-social techno-dweeb. It does not help that the Apple ads for the iPod seem to picture silhouettes of what appear to be mentally deficient techno-dweebs dancing like crazy to music only they can hear. And I am glad only they can hear the music. Before the iPod people carried these huge “boom-boxes,” awkward but portable stereo systems and they would inflict their so-called music on all who surround them. The iPod is a whole lot better technology. But the ads give the impression that the listener is engulfed in orgasmic, frenzied musical nirvana. And the person in the ads does not look like the sharpest cheddar in the cheese shop.