Representatives of Lucasfilm Ltd. opened the NYSE on December 22. President of Lucas Licensing Howard Roffman rang The Opening Bell® with Darth Vader at his side, while storm troopers trained their weapons on the traders below.
As Businessinsider put it, “Darth Vader finds your lack of faith in the market disturbing.”
The Globe and Mail’s create-a-caption contest for a photo of Vader stalking the trading floor produced some funny entries including “A wretched hive of scum and villainy,” and “Help me Oba-ma Barack! You’re my only hope.”
[Thanks to Janice Gelb for the story.]