This year Dublin 2019 released the Hugo finalists on a Tuesday, leading to renewed fannish discussion of John Scalzi’s 2014 claim that announcing the finalists during the week would get the Hugo Awards more media attention than announcements made at Easter weekend conventions (as has been done 11 of the last 17 years).
The 2018 nomination announcement was made on Easter weekend, but the 2017 and 2019 announcements were not, and Jo Van Ekeren has amassed a collection of links to media articles from 2017, 2018, and 2019 for comparison.
The lists can be seen here; there are separate spreadsheets tracking coverage of the finalist announcements and the Hugo Award winners. Anyone who wishes to submit a URL which does not appear on the list can use this form to do so. (Links to personal blogs, small SFF fan group blogs, posts by publishers and agents for their authors, sites that appear to be mirrors of other sites, and automated content-scrapers have been omitted.)
Van Ekeren invites people to look at the data and draw their own conclusions. Right now the 2019 Hugo nominations more than twice as many mentions as the 2018 nominations. She did detailed searches for every site on the 2019 list to see whether they had posted a nomination mention in 2018. Well over half of them had not.
However, the nomination for Archive of Our Own has likely been a wild card factor in attracting attention from at least a few of the sites that decided to cover this year’s nominations.
Last year’s Worldcon committee received some criticism for scheduling its livestreamed announcement on Passover/Easter weekend/a Saturday (see Pixel Scroll 3/27/18 item #15). Chair Kevin Roche apologized for the conflict with Passover but explained the strategy of making simultaneous live presentations at conventions in England, the U.S. and Australia “is a way to further increase fan awareness of and participation in the awards, ultimately raising its profile in the general population as well.”
Inasmuch that Easter 2020 will be on April 12, WAY too late for Hugo Awards activity to start given CoNZealand’s earlier dates (July 29-August 2), there won’t be an Easter announcement next year, either.