Independent Publishing and the Kindle

Nancy Fulda offers interesting and persuasive advice about self-publishing in “Kindle Starter Kit” on the SFWA Blog.

Fulda analyzes the impact of content (yes, quality writing matters – shock!), covers, reviews, the blurb, Amazon’s “Customers Who Bought” algorithim, promotion and pricing.

For example, she makes a provocative argument in favor of setting a low price:

That purchasing urge gets stronger the lower the price goes. Get down into the $0.99 range, and you are in Happy Impulse Purchase Land. People won’t think twice about buying; if the book looks remotely interesting, they’re likely to just toss it in the shopping cart.

Here’s something I didn’t know a month ago: The kindle market is not primarily populated by early adopters and techno-geeks. The Cheap Book Crowd — the customers who never even made it onto most publishers’ radar because they go to libraries and shop in used book stores — has fallen in love with kindle. Buyers have been known to spend up to $200 per month on $0.99 books.

Price matters.

2 thoughts on “Independent Publishing and the Kindle

  1. Well here is my experience with the Kindle: The 99 cent stuff actually sells less copies than the $2.99 titles and thos ell about as well as the ones at $9.99. My old magazine article e-books at $4.95 each sell steadily, too. Mostly in the Sony Reader format.

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