Nancy Fulda offers interesting and persuasive advice about self-publishing in “Kindle Starter Kit” on the SFWA Blog.
Fulda analyzes the impact of content (yes, quality writing matters – shock!), covers, reviews, the blurb, Amazon’s “Customers Who Bought” algorithim, promotion and pricing.
For example, she makes a provocative argument in favor of setting a low price:
That purchasing urge gets stronger the lower the price goes. Get down into the $0.99 range, and you are in Happy Impulse Purchase Land. People won’t think twice about buying; if the book looks remotely interesting, they’re likely to just toss it in the shopping cart.
Here’s something I didn’t know a month ago: The kindle market is not primarily populated by early adopters and techno-geeks. The Cheap Book Crowd — the customers who never even made it onto most publishers’ radar because they go to libraries and shop in used book stores — has fallen in love with kindle. Buyers have been known to spend up to $200 per month on $0.99 books.