The event’s name, [King] said, has been misleading to some who think it’s a celebration of science fiction. “It’s not science fiction,” [he] said. “It’s even cooler.”
The St. Louis Science Center was originally founded as the Museum of Science and Natural History in 1959. As such, it presumably is the museum whose former Director was the late Donn Brazier, the well-known editor of the fanzine Title. (Remembrances of Donn by Don Ayres and Sheryl Birkhead are on page 12-13 of File 770 #142).
[Link via Isaac Alexander.]