Chocolate-covered Tim Tams, Australia’s number one cookie, were a prize for answering trivia questions at Denvention 3. On those terms I was having a hard time getting more than one an hour.
Now even fans can’t remember a single detail of science fiction’s golden age can get unlimited amounts of the fabulous treat. The only question they have to answer is: Where’s the nearest Target?
Arnott’s Biscuits is partnering with Pepperidge Farms to introduce the cookie in America. Pepperidge Farms is giving the cookie its own website, http://www.ilovetimtamcookies.com/, running a sweepstakes, and posting people’s videos and photos of them enjoying Tim Tams. The flavors available at Target will be chocolate creme and caramel.
Aussies buy roughly 35 million packs – 400 million biscuits – of Tim Tams every year.
[Via Craig Miller.]