Disney began promoting its movie Tomorrowland in 2013 with cryptic tweets and a mysterious box.
Now that the movie’s release is only seven months away they’re back to using conventional weapons of mass publicity – like this teaser trailer which I saw last weekend while attending Big Hero 6. (Tomorrowland comes to theaters May 22, 2015.)
The first hints about Tomorrowland came early in 2013 from photos of an old banker’s box labeled “1952” tweeted by filmmakers Brad Bird and Damon Lindelof. Widespread speculation about the contents of the box followed.
Last August during D23 the duo brought the mystery box onstage with them and spent their time rummaging through its contents.
But at that very moment the real secrets of Tomorrowland were more likely to be learned in Vancouver, not Anaheim, where the producers had built a replica of the 1964 New York World’s Fair and the plot was thickening.
A leaked synopsis seems more credible now after seeing the New York World’s Fair set that crew have built on the Main Mall at the University of British Columbia (UBC). According to ScreenRant, when Frank Walker is a boy he learns about Tomorrowland at the 1964 New York World’s Fair. There he meets David Nix who shows off his successful work and tells the youngster to come back when he is older and his inventions work. A young girl Athena (actually a robot) is the one who sneaks young Frank into Tomorrowland where Nix is the Mayor who decides to throw him out. What happened to Tomorrowland? Does it still exist in an alternate dimension? Young Casey Newton (Britt Robertson), now middle-aged inventor Frank Walker (George Clooney) and still young robot Athena (Raffey Cassidy) team up to save it from Mayor Nix (Hugh Laurie), who values technical accomplishment over creativity.