Another brand used to say “It’s the water – and a lot more” but never did it brag about having an extraterrestrial ingredient. Dogfish Head Brewery’s “Celest-jewel-ale”, on the other hand, is “made with lunar meteorites that have been crushed into dust, then steeped like tea in a rich, malty Oktoberfest.”
The brewer adds –
These certified moon jewels are made up primarily of minerals and salts, helping the yeast-induced fermentation process and lending this traditional German style a subtle but complex earthiness. (Or is it mooniness?)
(Copywriting isn’t their strong suit — “selenity,” suggested in comments, sounds better.)
The special ingredient was supplied by ILC Dover, the Delaware company that creates space suits for NASA.
Exclusively served at Dogfish Head’s Rehoboth Beach brewpub, Celest-jewel-ale marks the September night of the harvest moon – the full moon closest to the fall equinox.
ILC also engineered koozies – insulated holders — from the same material as their space suits.
[Thanks to Janice Gelb for the story.]