A History of a Campaign That Failed

James Bacon sent me the link to comiXology’s promotion – more than 700 No.-1 issues of Marvel comics offered as free digital downloads – with a warning that the first-day response had crashed the site.

It was still overwhelmed when I gave it a try on Day 2. So there didn’t seem much point in my writing about an exciting offer you couldn’t access. And now the CEO of comiXology has shut down the promotion:

To that end, we’re pausing the Marvel Comics #1 promotion for the time being. For those of you that want to take advantage of the offer – you will get your comics! Until we are able to reinstate this program in our systems, please click here and fill out this simple form, so you can be informed as soon as there is an update.

David Betancourt of Comic Riffs had the patience to follow the whole debacle and supplies full details at the Washington Post.