A French burger chain will soon be selling Star Wars themed meals of a kind never before offered (or possibly, wanted):
[The] real blockbuster comes only from March 2-5, when Quick diners can order the “Dark Vador” (their spelling) burger, which features a bun dyed as black as Vader’s heart (the chain says it uses a “vegetable coloring agent” to get the black bun). Quick is calling this the “first black coloured burger ever created.” Red pepper slices and cheese top the burger patty.
Your digestive system will be turned the dark side, that’s for certain.
These burgers are being marketed by Quick, a European fast-food chain that started in Belgium in 1971, then in 2007 was nationalized by the French government through its investment holding company.
The French are notorious for their love-hate relationship with American fast food. But the last time Quick courted controversy it was with a change that arguably made its menu healthier, even if health was not the primary consideration. In 2010 Quick took pork off the menu at its restaurants in several localities to make itself more appealing to France’s increasingly visible Muslim minority.