Harry Potter’s Sales Wizardry

Pottermore.com sold £3 million worth of Harry Potter books in its first month reports The Bookseller.com. The store went online March 27 and rang up £1 million of sales in its first three days of operation.

The books are sold DRM-free. A spokesman for Pottermore said piracy has diminished since an initial increase because “the community had rejected these illegal versions.” Translation: Piracy hasn’t been stopped, but customers will buy from the legitimate source if they like the price and the platform is easy to use.

[Thanks to Andrew Porter for the story.]