Borderlands Books Looks To the Future

Borderlands Books in San Francisco.

Borderlands Books in San Francisco.

Alan Beatts of Borderlands Books has more good news. He told customers on May 11:

I’m delighted to announce that as of this week we’ve hit 800 sponsors for 2015, a full 500 over the number that we needed to remain open.

When the San Francisco bookstore announced it could not survive after the city passed a new minimum wage law, a meeting of customers came up with a plan that assured the store would stay in business if 300 people bought sponsorships for $100 apiece. Within 48 hours they had the minimum. Many more have signed up since.

What will be done with the additional funds? Borderlands Books has already given the employees a bonus and a pay raise based on the minimum wage increase. Repairs and infrastructure improvements will be made.

And the outpouring of support has inspired a dream of creating a nonprofit organization in order to buy a building that will provide the business with a permanent home and guarantee it will be around for a very long time.

Regardless of the geographic area, lease expirations and increased rents are one of the most common reasons for the closure of established, stable businesses.  In a city like San Francisco, with its constant cycle between boom-town and bust, that is even more true.  Right now our leases are in good shape and we have excellent relations with our landlord. But that is not something to count on ten, twenty or fifty years from now.  With the success of the sponsorship program, that is the time-scale I’m looking at — 50 years.

Borderlands Books Has How Many Sponsors?

Borderlands Books in San Francisco.

Borderlands Books in San Francisco.

When San Francisco’s Borderlands Books announced in February it could stay in business if 300 people bought sponsorships for a hundred dollars apiece, the number of sponsors needed to underwrite the store’s survival plan came forward in less than 48 hours.

Remarkably, it didn’t stop there. “We are continuing to offer sponsorships to anyone who is interested,” the store’s March newsletter revealed. “At this point the count is over 600 and will probably continue to climb.”

And climb it has. A recent e-mail to sponsors said, “As I write this, there are 740 of them out there, including you.”

[Thanks to Dave Doering for the story.]