The steampunk-themed adverising campaign for The Seeker Wines was pointed out by James Hay on the ConDor list.

At right is balloon pilot Captain Cornelius Weatherbee, associated with the Sauvignon Blanc:

Captain Cornelius Weatherbee was a restless reed of a man with a winning personality. With his tricorn hat and thinly-curled moustache, his appearance on the horizon cowed even the heartiest of men. Yet belying this gruff exterior, his clever machine was forever lifted by winds, no matter which direction they blew. Backed by spirits unknown, he was propelled by this wind, riding their drifts toward whatever – or whoever – needed finding. Some say Weatherbee was a mindless wanderer, a man with his head in the clouds and not a penny of sense. And to that we say, Indeed, he was. And a truly great one.

And the ads for other wines feature characters and stories of their own.