Alternate Science Fiction

Blast Books is publishing Another Science Fiction: Advertising the Space Race 1957-1962 on May 25. It’s a fascinating collection of 1950s corporate image advertising using themes of space exploration and future technology. Dennis Overbye writes about it in the New York Times.

There’s also an interactive display of around a dozen of these ads. They have lost none of their power to make a reader dream about a future among the stars.

And don’t miss the Comments after the article where there’s a note from Andrew Porter and a shout-out for Lucifer’s Hammer from a reader in Bagram, Afghanistan.

Discover more from File 770

Subscribe to get the latest posts to your email.