Comic-Con Says: Don’t Panic

Comic-Con is coming to San Diego once more on July 21-24 but several big movie studios aren’t says the New York Times:

Warner’s main studio operation is bringing nothing. Ditto Disney and DreamWorks. The Weinstein Company, a perennial presence, will also sit this one out. Even Marvel Entertainment, whose panel for “The Avengers” was a highlight of Comic-Con 2010, is on the fence about whether it will mount a major presentation.

Comic-Con, as a growing number of movie marketers are realizing, has turned into a treacherous place. Studios come seeking buzz, but the Comic-Con effect can be more negative than positive.

Whoa, baby! Surely you don’t mean that fans might do something more than just mindlessly cheer the promos? That would be a dangerous trend for sure. How long ago did that start? In the middle of the trailer for Fritz Lang’s Metropolis?

David Glanzer, Comic-Con’s director or marketing, takes the view that these studios’ absence amounts to nothing more than a blip on the radar: “Not every studio comes every year.” And well might he do so, for other big studios will be on hand. Universal will be coming to promote Cowboys & Aliens, Paramount will roll the new Tintin movie, Twentieth plans to hype Rise of the Planet of the Apes and Sony wants to raise big expectations for The Amazing Spiderman, still a year away from theaters.

[Via SMOFS.]

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One thought on “Comic-Con Says: Don’t Panic

  1. What movies would these companies be promoting then?
    It seems like weak journalism, there ain’t that many Ewoks and are the fans worried at all? It sold out in Hours.
    In actual fact a little less movie stuff is no harm.

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