Jason Stoddard draws some very interesting conclusions about who forms the core audience for certain types of online sf sites:
From the amount of related magazines, online pubs, review sites, and market sites like Ralans, it is increasingly evident who the primary audience for short SF is today: other writers. This is true for both Analog and Strange Horizons
Jonathan McCalmont adds, in a comment, that “the audience for review sites appears to be reviewers.”
I wonder if Stoddard’s and McCalmont’s analysis can be extended to the internet at large. Perhaps it’s true that the most dedicated audience for much of what appears online are people with the ambition to do something similar.