Lord of the Rings Super Bowl Commercial

Amazon Prime debuted its “The Lord of the Rings: The Rings of Power” teaser trailer during the Super Bowl which, if you were studiously avoiding the game as so many sf fans were proudly announcing in my feed, you may have missed. The series arrives on Prime Video on September 2.

Amazon Studios’ forthcoming series brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads, and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness.

Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

6 thoughts on “Lord of the Rings Super Bowl Commercial

  1. That looks way better than I thought, considering I don’t have a lot of interest in this series.

    There also was a trailer for Doctor Strange and the Multiverse of Madness, which looks really good, a trailer for the Moon Knight series and a cute ad for some kind of real estate app that featured He-Man and the Masters of the Universe, Barbie and Anna Kendrick.

  2. Everything I’ve seen about this looks dreadful. It’s the orc to Tolkien’s elves. Evil can only corrupt, not create.

    Yes, I am equating Amazon and Bezos with Morgoth and Sauron. I stand by that comparison.

  3. It’s a big gamble Amazon is making…but for better and worse, they have the money to make such a gamble. Will I watch the show? Yes.

    The Doctor Strange trailer (per Cora above) looks interesting–but I think its also being explicitly opaque about what is going on.

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