Meet the 2023 National Toy Hall of Fame Finalists

Which toys will make it into the National Toy Hall of Fame this November? Can Battleship sink the competition? Will the Little Tykes Cozy Coupe cross the finish line? Can Choose Your Own Adventure gamebooks pick the right path? Will slime ooze its way past the others? Or is this the year that Ken reunites with Barbie in the Hall?

The Strong’s National Toy Hall of Fame in Rochester, New York, today announced the 12 finalists for induction into the hall: baseball cards, Battleship, bingo, Bop It, Cabbage Patch Kids, Choose Your Own Adventure gamebooks, Connect 4, Ken, Little Tykes Cozy Coupe, Nerf, slime, and Teenage Mutant Ninja Turtles. Seven of the 12 finalists this year are first-time finalists.

The National Toy Hall of Fame receives thousands of nominations annually, and this year, fans may vote for their favorite finalists from September 13 to 20 as part of a “Player’s Choice” ballot at toyhalloffame.org. The three toys that receive the most public votes will be submitted and will join the other top-three submissions by members of the National Selection Advisory Committee. (The public will collectively act as one member of the 23-member committee.) The final 2023 toy inductees, chosen based on the ballots, will be announced by The Strong National Museum of Play on Thursday, November 9, at 10:30 a.m.

The Strong’s National Toy Hall of Fame recognizes toys that have engaged and delighted multiple generations. Criteria for induction include: Icon-status (the toy is widely recognized, respected, and remembered); Longevity (the toy is more than a passing fad and has enjoyed popularity over multiple generations); Discovery (the toy fosters learning, creativity, or discovery through play); and Innovation (the toy profoundly changed play or toy design).

Here are more details about the 2023 finalists.

Baseball Cards

Through the decades, kids and adults alike have collected baseball cards for the thrill of possessing images of their favorite players—or trying to collect a pricey rarity. Baseball cards are used in card trading and schoolyard bartering, as well as other flipping games. For some, they become a playful add-on to bicycle spokes, generating a fun and memorable “click” for the rider.

Battleship

Originally a pencil and paper game, Battleship’s inspiration began with similar two-person strategy games in the late 19th century. Various manufacturers printed paper versions beginning in the 1930s. Television advertising played a part in the success of Milton Bradley’s 1967 plastic adaptation. The game was among the first board games to be computerized in 1979, and today countless electronic versions exist.  In 2013, it cemented its place in pop culture history with a movie of the same name.

Bingo

American bingo is descended from a lottery game first played in Italy around 1530. The game came to be known as lotto and was played in France and in Germany as a teaching tool. A marketer copied the 1920s American carnival game beano, changed its name to bingo, and the game has become a staple of adult play and fundraisers for churches and charity organizations. Different versions of bingo are played world-wide, and it is especially popular in Mexico.

Bop It

Bob It debuted in 1996 and combined electronic game processes with free play and physical elements in an innovative way. The handheld game challenges players to follow voice-recorded commands and press the large button, or pull a handle, or twist a lever, depending on the instruction. Experts claim the game helps with hand-eye coordination, focus and attention, and sensory motor integration—on top of being fun!

Cabbage Patch Kids

When Cabbage Patch Kids launched in 1979, they offered American children a soft, cuddly playmate in a world of hard toys and cold electronics. Consumers could not get enough of the dolls, each with its own name, its unique, lumpy rounded face, and adoption papers. They became the must-have holiday toy of 1983 and generated massive demand, paving the way for later holiday crazes around Tickle Me Elmo, Beanie Babies, and Furby.

Choose Your Own Adventure Gamebooks

With their roots in oral storytelling that asked listeners for their input, and the branching stories and role-playing simulations of the mid-20th century, Choose Your Own Adventure gamebooks gave kids new opportunities to play with reading. By empowering readers to choose what paths their stories took, it influenced a generation of future game designers, sold more than 270 million copies, and became one of the bestselling children’s book series of all time.

Connect 4

Connect 4—based on earlier strategy game The Captain’s Mistress—challenges players to be the first to place four tokens in a row. Its quick gameplay makes it a favorite with kids, who can detect patterns, problem solve, and use basic math. Some serious gamers deride Connect 4 because it’s been “solved,”—there’s mathematically a way for the first player to win every time—but it remains a popular game in many households for its kid-friendly play.

Ken

Mattel copyrighted the line, “He’s a Doll!” to introduce Barbie’s boyfriend Ken in March 1961 at the American Toy Fair in New York. For more than six decades, Ken has been at Barbie’s side (including a 2004 break-up publicity stunt). Throughout it all, he has consistently reflected the times with his outfits and sparked conversation about popular culture, sexuality, acceptance, play, and gender roles.

Little Tykes Cozy Coupe

Cozy Coupe hit stores in 1979. The car featured the now iconic red chassis, yellow roof, a trunk, and working doors. The thoughtful design helped to minimize the risk of tipping over and the scale accommodated most children ranging from 18 months to five years old. Sales soared and, by 1991, Cozy Coupe was America’s top-selling automobile. Cozy Coupe gave toddlers their first bit of autonomy from their parents, helped to fuel their imaginations, and encouraged development of motor skills—all tools needed to navigate through life.

Nerf Toys

Introduced in the 1960s as a foam ball harmless enough to throw indoors, Nerf toys have evolved into a line of blasters that shoot harmless foam darts for outdoor fun that encourages physical exertion, social interactions, and strategic thinking.

Slime

Slime has leveraged its squishy, squashy, tactile appeal to become a beloved plaything for generations of kids. From its commercial introduction in 1976, slime has gone on to become an element of other playthings and a television star in its own right. Manufacturers produce slime under various brand names and with certain proprietary twists, but slime also has proliferated as a do-it-yourself project.

Teenage Mutant Ninja Turtles

Originally created to satirize comic book heroes and action figures, the Teenage Mutant Ninja Turtles became comic book and play icons, transmedia trailblazers, and an enduring popular cultural sensation known as “Turtlemania”—generating toys, television shows, movies, video games, and merchandise over the past 39 years.


To date, the following 80 toys have been inducted into the National Toy Hall of Fame: alphabet blocks, American Girl Doll, Atari 2600 Game System, baby doll, Baby Nancy, ball, Barbie, bicycle, Big Wheel, blanket, bubbles, Candy Land, cardboard box, checkers, chess, Clue, coloring book, Crayola Crayons, dollhouse, dominoes, Duncan Yo-Yo, Dungeons & Dragons, Easy-Bake Oven, Erector Set, Etch A Sketch, Fisher-Price Little People, Frisbee, G.I. Joe, The Game of Life, Hot Wheels, Hula Hoop, jack-in-the-box, jacks, Jenga, jigsaw puzzle, jump rope, kite, LEGO, Lincoln Logs, Lionel Trains, Lite-Brite, little green army men, Magic 8 Ball, Magic: The Gathering, marbles, Master’s of the Universe, Matchbox Cars, Monopoly, Mr. Potato Head, Nintendo Game Boy, paper airplane, pinball, Play-Doh, playing cards, puppet, Radio Flyer Wagon, Raggedy Ann and Andy, Risk, rocking horse, roller skates, rubber duck, Rubik’s Cube, sand, Scrabble, sidewalk chalk, Silly Putty, skateboard, Slinky, Star Wars action figures, stick, Super Soaker, swing, teddy bear, Tinkertoy, Tonka Trucks, top, Twister, Uno, View-Master, and Wiffle Ball.

[Based on a press release.]


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3 thoughts on “Meet the 2023 National Toy Hall of Fame Finalists

  1. Back in the days of my youth I was a collector of baseball cards, and chewed lots of bubble gum to get them. Lots of my friends did too, and for a few years we were serious about it. If we’d been told back then that all we were doing was playing with ‘toys’ I know we wouldn’t have taken it very well.

  2. I will admit to having seen the Battleship movie several times and quite like it. It’s a much better movie than it deserves to be. Yeah, it’s stupid, but it’s FUN stupid.

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