The social media strategy of this year’s Worldcon, Sasquan, is far from seamless.
We’re halfway through January and fans have been questioning the committee about when Hugo nominations will be accepted.
Tonight Sasquan tweeted —
Hugo nominations will open on JANUARY 16, 2015. The nominations page is… http://fb.me/1LUxDJyIk
So naturally I click that link. It sends me to a Facebook page with this message:
Hugo nominations will open on JANUARY 16, 2015. The nominations page is http://sasquan.org/hugo-awards/hugo_nominations/
General information about the Hugo awards is available at http://sasquan.org/hugo-awards/
PLEASE NOTE THAT THOSE PAGES WILL NOT BE AVAILABLE UNTIL JANUARY 16th.
And true to their word, those links deliver a 404 error message. (Why did I click? “Trust but verify” as the saying goes.)
Sasquan would present a more competent image if its tweet went to a working information page on its own website, rather than another social media platform which has the same info, and if it would refrain from posting URLs anywhere until they are live.