I would have hated to miss this LOL Newsweek Q&A with William Shatner, prompted by his new memoir Up Till Now:

Richard Branson invited you to take a trip to space.
It wasn’t free. They wanted me to pay the regular fee, the $250,000. I said, “No, you got it wrong, you pay me $250,000.” I never heard back from them. I guess they and J.J. Abrams got together.