Syfy: Not Only the Name Has Changed

When Syfy changed its name from the Sci-Fi Channel it was not expected to take long for the company to begin offering more non-genre programming. Syfy President Dave Howe recently told Advertising Age:

“We don’t want to be in the niche space; we want to be in general entertainment…” Science fiction, fantasy and comic-book movies are, of course, already fairly general entertainment. They account for seven of the top 10 highest-grossing movies every year, Mr. Howe said. But Syfy now wants to offer more as well.

Syfy will premiere three new reality shows on July 15 with paranormal themes. If successful, Syfy will eventually have a broader appeal like cable enterprises A&E and Discovery.

[Thanks to Andrew Porter for the link.]


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