Science fiction bloggers are always looking for the next thing to foam at the mouth about, but I don’t think this new FTC ruling ought to be it:
The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers, as occurs frequently.
Are you kidding? There is nothing SF writers and fans love to do more than brag about the free books publishers have sent them.
How many times have you seen a reviewer lead off, not with the title of the novel or the name of the author, but an oh-so-casual mention that the book came gratis from the publisher?
John Scalzi lovingly photographs the heaps of books as they arrive.
SF Signal fills entire posts with thumbnails of incoming freebies.
Fans don’t need any prodding from the FTC. They can’t stop themselves!