Selling the Commercials

There’s a scene in the movie Dave where presidential impostor Kevin Kline tries to make peace with the First Lady by getting his Cabinet to trim enough fat from the budget to restore funds for family shelters. One item that gets the axe is a government subsidy for commercials to make consumers feel good about the car they already bought.

Today I discovered the corollary: Commercials to make you feel good about the commercial you already watched. (Not, I hope, subsidized by the government.)

Posted to YouTube with the Star Trek-themed Volkswagen commercial is a pair of Q & A videos with Shatner and Nimoy. Like the commercial, these were created for a European audience. The questions are displayed in German and the answers subtitled in German but everything the actors say is in English so it may be less confusing to listen with your eyes closed…

What does it feel like to get ‘beamed up’? What’s the best way to cope with light-year jet lag? These and other future questions can only be answered correctly by two people: William Shatner and Leonard Nimoy, alias Captain Kirk and Mr. Spock.

Didn’t traveling at light speed make your bones ache? When you’re all tensed up, does a vulcan shoulder pinch come in useful? Leonard Nimoy and William Shatner have answers to those questions – in the second part of our Trek-Check.

In addition, there is a brief “making of” video.

Leonard Nimoy and William Shatner are not only real professionals in front of the camera, but also behind the scenes they had a lot of fun: Learn all about it in our making of for the new Volkswagen e-mobility spot.

Last is a video of Shatner poring over the vast collection of Star Trek toys and figurines that decorate child’s room in the VW commercial. Shown there for just a split second, it’s clearly somebody’s pride and joy.