Don’t Forget To Hype

tomorrowland boxKnowing the right tool for every project is the hallmark of a true professional. Disney’s marketing strategy for its several new Star Wars projects involves a hurricane of stories reassuring everyone the franchise is in good hands. In contrast, the studio’s plan for rousing interest in the movie Tomorrowland is to spoon-feed the social media stories that convince people Disney is making every effort to keep them from finding out anything about it.

Telling folks “Don’t look over here!” is a real art. In the case of Tomorrowland, things began January 23 when Pixar Animation Studios writer/director Brad Bird and screenwriter/producer David Lindelof posted photos of an old banker’s box labled “1952” on their personal Twitter accounts. There followed widespread speculation about the contents of the box – such as the coincidental report and in-depth analysis posted to Disney’s own D23 site:

From the age, type, and conditions of the items I can see, I feel that the materials in the box were gathered together for a project from the past. Perhaps as research for a science-fiction-themed film, television, or park attraction, or even a futurism project like Walt’s vision of EPCOT.

Then, a few days ago, Disney revealed that the movie — first referred to merely as 1952 — had a real title — Tomorrowland, a star – George Clooney, and a release date – December 19, 2014.

Deadline shuffled together the few scraps of info in its possession and dealt them this way:

George Clooney is starring in a story that supposedly is about a man who encounters alien life on Earth.

Filmmakers happily reeled in that rumor and tweeted a coy response:

We won’t tell you what it’s about (yet), but we will tell you what it’s NOT about. And that would be ALIENS. #Tomorrowland

Something more we do know about Tomorrowland is that the script has been written by Damon Lindelof and Brad Bird.

Lindelof’s resume includes Lost and another project set in the cryptic universe of the Aliens movies, Prometheus — he clearly knows how to build an audience by engaging them in an ever-evolving mystery, and Tomorrowland appears to be using the same playbook.


Oceanic Airlines gear.

In the interest of full disclosure I must admit I never saw a single episode of LOST. Yet I was fascinated by the media phenomenon surrounding the show and read any number of articles about it. That’s why I have occasionally reported on it here.

And while the show may be over the fun hasn’t ended because LOST will follow the recent marketing trend with a public auction of its props and doodads shortly after the denouement of the series. We all know that the Roddenberrys and a few others offered some Star Trek stuff through mailing lists. Now a generation later there are a lot more people interested in buying artifacts from tv series and the networks and production companies have learned to strike while the iron is hot — to sell these things instead of putting them in storage.

Profiles in History, in partnership with ABC Studios, will auction the props, costumes and set pieces from the series LOST on August 21 and 22 at the Barker Hanger in Santa Monica, CA.

The catalog is online. There will over 1000 lots, the proverbial “something for everyone” with many items likely to go for affordable prices. Worldwide bidding begins at 1p.m. PDT both days. Bids can be placed in person, via mail, phone, fax or live on the Internet.

See full details in the press release following the jump.


Dial mechanism from the signal room of the lighthouse.

Nuclear bomb core detonated in Season 5 finale.

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Lost Prop Auction Coming in May 2010

The series finale of Lost is coming in May 2010, and after it airs ABC will auction off props, set pieces, costumes and other collectible artifacts.

Profiles in History provided fans at Comic Con with a sneak preview: Kate’s toy plane, Hurley’s winning lottery ticket, Locke’s hunting knife, Sawyer’s letter, Charlie’s guitar, Mr. Eko’s club and many other items from the sale were on display.

The full press release appears after the jump.

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